Cloaq was one of my first startups with my co-founder, Ramesh Kumar. It was a social platform, focused on privacy. It was one of my first apps from both a design and development standpoint, so it wasn’t as polished as I would like it to be for a portfolio item… But the mission and results were pretty special.

Within a few hours of launching our beta, we filled up all 10,000 beta user slots we opened. Throughout the 10 months of this closed beta, we maintained a remarkable 85% engagement from this random 1st come 1st serve batch. But the truly special thing was while other anonymous platforms were being used for trolls to spew hateful garbage… only 6 posts had to be moderated from over 500,000, and I still get flowers sent to me on the anniversary of our launch from some of our power users. This was due to the branding, messaging, and strategic use of some key functional/mechanical components of how the app worked.