Mycons is another one of my personal solo projects, and is a PERFECT example of possibly my absolute favorite format/framework/product thesis to work and live by… Lean, rapid, hyper-focused MVP prototyping! Warp speed planning + design + building, all while doing one of the hardest things there is to do in the Product world… Constantly monitoring and maintaining the perfect balance between sacrifice and quality.

While prototyping for a Minimum Viable Product, it’s so insanely critical to constantly be making sacrifices and cuts, but always ensure that you’re making the RIGHT sacrifices and cuts. It’s difficult to do, but you need the perpetual discipline, focus and clarity to make sure you’re sacrificing QUANTITY and not QUALITY at every step. Cutting every feature and option that doesn’t absolutely NEED to be there, while ensuring that whatever ends up being built gets meticulous attention to detail and ends up feeling premium and polished.

The Mycons project was the perfect embodiment of this Product ideology and process. News broke that someone discovered a way to use iOS Shortcuts to customize Home Screen App Icons. The idea for a user friendly design tool + marketplace to make this easier was an instant “no brainer”. So I took Mycons from concept, to live in the App Store and featured on TechCrunch in 4 weeks.